Så tar sig industriföretag an digital transformation

Posted by Silvia Kakembo on 2018-nov-29 09:40:00

Erik Lönnbarks hjärta klappar för digital transformation inom svenska industriföretag. Sedan sommaren 2017 är han partner på Centigo och en av de som leder vårt tankearbete kring hur företag kan strukturera och ta sig an digital transformation.

Tags: Industri Digital_Growth Digitalisering Centigopodden Kundinsikt Innovation

How to grow your digital business in 3 steps

Posted by Erik Lönnbark on 2018-nov-27 09:05:00

Companies invest a lot of resources and efforts in developing and releasing digital services, unfortunately many times without ever validating key assumptions along the way. Having a history of being successful at traditional sales and marketing, many companies also struggle with designing and transforming to an operating model required to run a digital business. So how to identify and grow a digital business? Below is a high-level overview of the steps needed.

Tags: Digital_Growth Digitalisering Business_Transformation Customer Experience Agile CMO Digital_Transformation

Varför vissa företag växer 10x snabbare än ditt

Posted by Elias Björnestål on 2018-nov-23 09:15:00

Varför växer vissa bolag 10 gånger snabbare är branschkollegorna? Vi ska dyka ner i svaret på detta lite senare i artikeln men vi börjar med Moores lag. 

Tags: Innovation Delningsekonomi Strategi Digitalisering Chefslöst Digital_Growth

Digital Transformation – How to approach it?

Posted by Erik Lönnbark on 2018-sep-24 09:46:57

With many years of experience working within the manufacturing industry, I have seen the rapidly increased focus on digitalization. Not only in terms of leveraging digital technologies to become more efficient, but also to improve the customer journey and to create new services capitalizing on the company's assets and know-how.

Tags: Digitalisering Digital_Transformation Business_Transformation Digital_Growth

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