Every executive running a busy organisation has, at one time or another, stared through the office window and thought “… if only I were King (or Queen) for a day and could just stop the business merry-go-round for long enough to re-shape and re-position my business it could all be so very different...” Well, probably none of us will ever be a King or a Queen. And, in any case, there is a wise old idiom we should remember which asserts that you should always “be careful what you wish for, lest it come true”. Never has this been truer than in respect of the COVID-19 pandemic. That certainly stopped the business merry-go-round for us all, in no uncertain terms. Having been on forced lock-down for several months now we have all had plenty of time to watch and reflect on the damage it has done to our industries, businesses, suppliers, customers and markets.